‘Marketing is no longer about the stuff that you make, but about the stories you tell.’
– Seth Godin
When we talk about storytelling, we’re not talking about the bedtime fairy tales we read our children. We see story as a tool to disrupt the old order of the day – the business-as-usual mindset that brought us to our current reality – and paint a new vision of what could be.
It’s about opening up a sense of possibility in our audience.
Regardless of the format – short and long-form films, advertisements, written editorial, podcasts, white papers, impact reports – the purpose is always the same: to take the audience on a journey, create an emotional connection and end with a moment of understanding, inspiration and action.