About us

‘Do we settle for the world as it is, or do we work for the world as it should be?’
– Michelle Obama

Planet Shine is a creative agency and sustainability consultancy with an unapologetic commitment to making the world a better place.

Positioned at the intersection of social and environmental justice, we exist to challenge the status quo and promote the equal rights of all animals, people and the planet.

In a marketplace disrupted by the climate crisis and public demand for someone to lead, we believe businesses have a crucial role to play in creating a diverse, inclusive society.

What gets us out of bed every day is the opportunity to work with individuals, brands and movements to inspire behavioural change, create positive social impact and tell a compelling story. We leverage our network of leading academics, well-known influencers, activists and celebrities to make the planetSHINE one story at a time.

And we’d love to do that with you.

Rachel McClelland

CEO and Founder

Sustainability expert, executive film producer and marketeer. Brand projects for Quorn, Marks & Spencers, Interface and Silentnight. Film projects with Jay Z, Calvin Harris, Naomi Campbell.

Laura Royston

Head of Operations and Special Projects

Industry expertise in sustainability, supply chain and marketing. Leads client content work, sustainability and B Corp projects. 

Jill Ettinger

Director of Content

Vegan content creator and brand strategist, previously Head of Content for Live Kindly’s media division.

Jackie Lutz

Social Media and Marketing Manager

Marketing and branding expert specializing in ethical and plant-based businesses. Passion for using social media to help people create sustainable and compassionate lives.

Jemise Jordan

Senior Brand Partnership Manager

Brand Partnerships Marketer helping plant-based and sustainable brands create meaningful content that connects with today’s conscious consumers.

Julian Borra

Chief Creative Officer

Purpose creative with 30 years experience developing brand stories. Former Leo Burnett, Saatchi & Saatchi and Global Creative Strategic Lead for Saatchi & Saatchi S.

Mark Downes

Creative Director

Brand projects for Nike, Adidas, Virgin and Audible. Film projects with Sir David Attenborough and Usain Bolt. Produces the New Directors Showcase in Cannes.

Asher Brown

Director of US Content

Founded Pollution TV – projects for GQ, LAD Bible, NFL, PETA and helped Beyond Meat launch the now famous Impossible Burger.

Dr Emma Gardner

Global Sustainability Advisor

Heard of Environmental Sustainability at Manchester University. Sustainability consultant with expertise in regenerative and circular business models, both public and private sectors.