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‘Do we settle for the world as it is, or do we work for the world as it should be?’
– Michelle Obama
Planet Shine is a creative agency and sustainability consultancy with an unapologetic commitment to making the world a better place.
Positioned at the intersection of social and environmental justice, we exist to challenge the status quo and promote the equal rights of all animals, people and the planet.
In a marketplace disrupted by the climate crisis and public demand for someone to lead, we believe businesses have a crucial role to play in creating a diverse, inclusive society.
What gets us out of bed every day is the opportunity to work with individuals, brands and movements to inspire behavioural change, create positive social impact and tell a compelling story. We leverage our network of leading academics, well-known influencers, activists and celebrities to make the planetSHINE one story at a time.
And we’d love to do that with you.
Rachel McClellandCEO and Founder
Sustainability expert, executive film producer and marketeer. Brand projects for Quorn, Marks & Spencers, Interface and Silentnight. Film projects with Jay Z, Calvin Harris, Naomi Campbell.
Laura RoystonHead of Operations and Special Projects
Industry expertise in sustainability, supply chain and marketing. Leads client content work, sustainability and B Corp projects.
Jill EttingerDirector of Content
Vegan content creator and brand strategist, previously Head of Content for Live Kindly’s media division.
Jackie LutzSocial Media and Marketing Manager
Marketing and branding expert specializing in ethical and plant-based businesses. Passion for using social media to help people create sustainable and compassionate lives.
Jemise JordanSenior Brand Partnership Manager
Brand Partnerships Marketer helping plant-based and sustainable brands create meaningful content that connects with today’s conscious consumers.
Julian BorraChief Creative Officer
Purpose creative with 30 years experience developing brand stories. Former Leo Burnett, Saatchi & Saatchi and Global Creative Strategic Lead for Saatchi & Saatchi S.
Mark DownesCreative Director
Brand projects for Nike, Adidas, Virgin and Audible. Film projects with Sir David Attenborough and Usain Bolt. Produces the New Directors Showcase in Cannes.
Asher BrownDirector of US Content
Founded Pollution TV – projects for GQ, LAD Bible, NFL, PETA and helped Beyond Meat launch the now famous Impossible Burger.
Dr Emma GardnerGlobal Sustainability Advisor
Heard of Environmental Sustainability at Manchester University. Sustainability consultant with expertise in regenerative and circular business models, both public and private sectors.